As you probably know, Promotion is part of the Marketing Mix. Advertising is one of the many Promotional activities a company can choose to pursue. But advertising a product or service on TV doesn't come cheap, especially during the Super Bowl!
Take a look at this Google commercial aired during the Super Bowl 2010. Then try to answer these questions:
Who is this commercial targeted at?
Is it informative or persuasive?
At what stage of the product life cycle is Google?
What do you think are the objectives this commercial is trying to achieve?
Please don't toss your Business book away just yet. This blog will definitely not help you prepare for IGCSE or IB exam three days beforehand... My intention is to slowly but surely let you tap into some interesting resources. We'll see where we go from there...